Toilet Paper Market, Size, Share, Segmentation, Trends, Analysis, Future Demand, Top Players, Share, and Revenue Forecast to 2032

The global toilet paper market is set to gain momentum from the rising awareness of deforestation while producing paper pulp. This information is given by Fortune Business Insights™ in a new report, titled, “Toilet Paper Market Size, Share & COVID-19 Impact Analysis, and Regional Forecast, 2020-2027.” The report further states that the market size was USD 26.14 billion in 2019 and is projected to reach USD 38.34 billion by 2027, exhibiting a CAGR of 4.9% during the forecast period.

List of Key Players Profiled in the Toilet Paper Market Report:

  • Procter & Gamble Co. (Cincinnati, U.S.)

  • Kimberly-Clark (Dallas, U.S.)

  • Essity AB (Stockholm, Sweden)

  • Georgia-Pacific LLC (Atlanta, U.S.)

  • Hengan Group (Jinjiang, China)

  • Sofidel Group (Porcari, Italy)

  • Kruger Inc. (Montreal, Canada)

  • Empresas CMPC S.A (Santiago, Chile)

  • WEPA Hygieneprodukte GmbH (Arnsberg, Germany)

  • Unilever (London, U.K.)


Household Segment to Grow Rapidly Stoked by Rising Number of Nuclear Families

In terms of toilet paper market share in 2019, the household segment accounted for 60.16% of the total, based on application. The rise in growth can be attributed to the growing use of this paper in households, since it is regarded as a necessary everyday item. In addition, the growing tendency of single living and the increase in nuclear families in cities would support this segment's expansion.

Regional Analysis-

Surging Number of Hospitality Facilities to Favor Growth in Europe

Geographically, Asia Pacific earned USD 9.55 billion in 2019 in terms of revenue. Though the per capita toilet paper usage is relatively lower in this region, the rapid industrialization and urbanization would result in the development of improved restrooms, thereby leading to rising demand.

North America, on the other hand, is anticipated to grow significantly backed by the rising spending power of people residing in Canada and the U.S. Europe is set to show rising usage of this paper because of the increasing number of hospitality facilities in the region.

COVID-19 Pandemic to Accelerate Growth Fueled by Panic Buying among Masses

The outbreak of the COVID-19 pandemic created panic buying practices among the masses in the first few months of 2020. Hence, the demand for tissue paper and toilet paper surged exponentially during that time. Governments of various countries implemented lockdown and social distancing measures to curb the spread of coronavirus. Kimberly-Clark, for instance, mentioned that its 2020 first-quarter sales reached USD 1.7 billion. As compared to 2019, it increased by 13% this year.

Key questions answered in the report

· What will the market size and the growth rate be in 2021?
· What are the key factors driving the Toilet Paper Sales Market?
· What are the key market trends impacting the growth of the Toilet Paper Sales Market?
· What are the challenges to market growth?
· Who are the key vendors in this market space?
· What are the market opportunities and threats faced by the vendors in the Toilet Paper Sales Market?
· Trending factors influencing the market shares of the Americas, APAC, and EMEA?
· What are the key outcomes of the five forces analysis of the Toilet Paper Sales Market?

Drivers & Restraints-

Rising Working-class Population to Spur Demand

The rising trend of travel and tourism is expected to broaden the hospitality industry worldwide. The demand for toilet paper in restaurants, resorts, and hotels is growing rapidly on account of the increasing hygiene requirements. Apart from that, the surging working-class population will further raise the usage of this product in corporate sectors and offices. For instance, the U.S. Census Bureau’s data on Country Business Pattern revealed that the total number of establishments was 7,860,674 in 2017. It reached 7,912,405 in 2018. These factors are set to propel the toilet paper market growth in the coming years. However, the rising popularity of bidet toilets may hamper growth by limiting demand.

Competitive Landscape-

Key Players Focus on Investing in the Development of New Production Facilities

The market for toilet paper houses a large number of manufacturers that are mainly aiming to invest hefty amounts of money in developing new production facilities. They are doing so to increase their production capacities and to cater to the rising demand worldwide. Below are the two latest industry developments:

  • September 2020: Andritz AG bagged a new order from Guangdong Hengan Paper Co., Ltd. to provide four tissue machines to its mill situated in China. It will be used to produce premium-quality handkerchiefs, toilet, facial, and napkin tissue made out of virgin market pulp.

Report Coverage: The global toilet paper market is expected to witness steady growth, driven by various factors such as increasing hygiene consciousness, demographic changes, and technological advancements in production facilities. Key players are investing in expanding their production capacities to meet the rising demand.

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