Japan Sports Apparel Market Share, Size, Trend, Demand, Analysis by Top Leading Player and Forecast Till 2032
The Japan sports apparel market size stood at USD 9.79 billion in 2023. The market revenue is anticipated to rise from USD 10.17 billion in 2024 to USD 15.17 billion by 2032, registering a CAGR of 5.12% from 2024 to 2032.
Sports apparel offers ease and functionality and improves fitness enthusiasts’ performance. Nowadays, consumers are more aware of personal health and take part in sports activities to keep themselves fit & energetic. The increasing need for high-quality sports clothing due to growing casual and professional sports involvement rates and growing consumer preference for innovative fabric technology-based products are fueling market expansion.
List of Key Players Profiled in the Market Report
ASICS Corporation (Japan)
Mizuno Corporation (Japan)
Descente Ltd. (Japan)
Yonex Co., Ltd. (Japan)
DRH Sports (Japan)
Long Yong Japan Corporation (Japan)
Formative Sports (Japan)
Goldwin Inc. (Japan)
Le Coq Sportif (France)
Kappa (Italy)
Signal Sportswear (Taiwan)
Adidas AG (Germany)
Nike, Inc. (U.S.)
Puma SE (Germany)
Luhta Sportswear (Finland)
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Segments
Men Segment Commands the Market Due to Increasing Trendy Sports Apparel Offerings for Male Sports Participants
In terms of demography, the market is divided into men, women, and kids. The men's segment takes the lead in the market due to increasing trendy sports clothing offerings for male sports participants by prominent brands. The segment upholds its supremacy as Japanese men use shorts and leggings for running and brands, including Nike and Uniqlo, continuously supply stylish men’s leggings.
Tops & T-shirts Segment Dominates the Market due to Increasing Trend of Wearing Oversized T-shirts
On the basis of product, the market is categorized into tops & t-shirts, trousers & tights, shorts, and others. The tops & t-shirts segment registers the leading Japan sports apparel market share due to the increasing trend of wearing oversized t-shirts produced with sustainable materials. The segment growth is driven by an increase in the purchase of sports tops & t-shirts.
Rising Need to Improve Consumer Experience Fuels the Demand for Offline Channels
By distribution channel, the market is bifurcated into online and offline. The offline segment dominates the market due to constant support by store authorities in product selection. Offline stores offer customized solutions, enhance shopping experience, and increase customer reliability, fostering segment expansion.
Report Coverage
The report has studied the market in depth and underlined several crucial aspects and leading market participants. It provides important insights into the recent market trends and key industry developments. In addition to the factors mentioned above, the report covers many other factors that have helped the market grow.
Drivers and Restraints
Increased Consumer Preference for Sports Apparel Produced with Eco-Friendly Materials to Augment Market Expansion
By using eco-friendly materials and advanced designs, producers create sports apparel to improve users' performances in sporting events. Increased consumer preference for sports clothing produced with eco-friendly materials, including bamboo fibers and biodegradable fabrics, paving the way for producers and retailers to boost their business in the country. The rapid adoption of sustainable sports apparel due to a rise in green marketing initiatives and the presence of eco-conscious consumers are fueling the Japan sports apparel market growth.
On the other hand, postponed product releases and stock scarcities are hindering market growth.
Competitive Landscape
Key Players Emphasize Geographical Project Expansion for Boosting Product Sales
Top apparel vendors concentrate on expanding geographical projects to boost product sales in Japan. In November 2023, a digital sports platform and e-commerce retailer, Fanatics, partnered with top Japanese sports clubs, such as Kashima Antlers, Sanfrecce Hiroshima, and V-Varen Nagasaki. This alliance is set to offer novel prospects for the retailer to fuel its soccer apparel sales in the country.
Key Industry Development
- October 2023: ASICS Corporation made a global partnership contract with a skilled wheelchair basketball player named Renshi Chokai to endorse its basketball sports clothing globally.
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