Feminine Hygiene Products Market, Global Industry Analysis, Share, Growth Drivers, and Forecast to 2032

The global feminine hygiene products market size was valued at USD 41.29 billion in 2023. The market is anticipated to grow from USD 43.25 billion in 2024 to USD 73.07 billion by 2032, exhibiting a CAGR of 7.78% during the forecast period.

The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.

Fortune Business Insights™ displays this information in a report titled, ""Feminine Hygiene Products Market, 2024-2032.""

List of Key Players Profiled in the Feminine Hygiene Products Market Report:

  • Procter & Gamble Company (U.S.)

  • Unicharm Corporation (Japan)

  • Essity AB (Sweden)

  • Kimberly-Clark Corporation (U.S.)

  • Ontex Group NV (Belgium)

  • Edgewell Personal Care (U.S.)

  • Maxim Hygiene (U.S.)

  • Hengan International Group (China)

  • TZMO SA (Poland)

  • Unilever Plc. (U.K.)

Report Coverage:

The research report provides a thorough overview of the market and identifies important topics, including major product categories, competitive landscapes, and distribution routes. The study also identifies significant advancements in the sector and provides insights into current market trends.

Regional Insights:

Asia Pacific Market to Grow Considerably with Better Awareness About Menstrual Hygiene

Asia Pacific is expected to dominate the global market as the region is witnessing a notable rise in hygiene awareness in countries such as India and China.

North America and Europe markets have shown tremendous growth due to factors such as higher income level of women, better sanitation practice, and greater awareness about menstrual hygiene.

Drivers and Restraints:

Growing Menstrual Literacy Rate to Boost Market Growth

Feminine hygiene products play a vital role in helping women manage their period flow effectively. Nowadays, more women in the rural areas are receiving education on the importance of using products, such as menstrual cups, tampons, and sanitary pads, thereby boosting the menstrual literacy rate. Since there has been a commendable rise in the number of working women, the demand for these products has grown, thereby boosting the market growth.

However, low access of menstrual hygiene products in underdeveloped areas may hinder the market development.


Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.

Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets

In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Detailed Table of Content:

  • Introduction

    • Research Scope

    • Market Segmentation

    • Research Methodology

    • Definitions and Assumptions

  • Executive Summary

  • Market Dynamics

    • Market Drivers

    • Market Restraints

    • Market Opportunities

  • Key Insights

    • Overview of the Parent Market

    • Industry SWOT Analysis

    • Recent Industry Developments

    • Supply Chain & Regulatory Analysis

    • Qualitative Analysis (In Relation to COVID-19)

      • Impact of COVID-19 on the Market

      • Supply Chain Challenges

      • Potential Opportunities due to COVID-19 Pandemic

  • Global Feminine Hygiene Products Market Analysis, Insights and Forecast, 2019-2030

    • Key Findings / Summary

    • Market Analysis, Insights and Forecast – By Product Type

      • Menstrual Care Products

        • Sanitary Napkins/Pads

        • Panty Liners

        • Tampons

        • Others

      • Cleaning & Deodorizing Products

    • Market Analysis, Insights and Forecast – By Distribution Channel

      • Supermarkets/Hypermarkets

      • Convenience Stores

      • Drug Stores

      • Others

    • Market Analysis, Insights and Forecast – By Region

      • North America

      • Europe

      • Asia Pacific

      • South America

      • Middle East & Africa

TOC Continued...!

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