Europe Cosmetics Market Movements by Trend Analysis, Growth Status, Revenue Expectation to 2030

The Europe cosmetics market size is projected to record a CAGR of 4% during the forecast period of 2023-2030.

The usage of luxury cosmetic products is rising across Europe as the regional population has a high spending capacity. These products can help customers enhance their physical appearance and can also improve skin & hair health. As per the Cosmetic Association of Europe, the regional cosmetics market is being fueled by products such as shampoos, soaps, antiperspirants, makeup, fragrances, toothpastes, and sunscreens. The growing need for anti-aging products is also predicted to fuel the Europe cosmetics market growth.


In terms of category, the market is divided into hair care, skin care, makeup, and others.

Based on gender, the market is bifurcated into men and women.

In terms of distribution channel, the market is segmented into specialty stores, hypermarkets/supermarkets, online channels, and others.

This report on the Europe cosmetics market covers the following countries/regions – Germany, France, Spain, Italy, the U.K., and the Rest of Europe.

Report Coverage:

The research report offers a detailed analysis of the industry. The report also provides an analysis of the market outlook and forecasts based on different product segments. The report is divided into category, gender, distribution channel, and country/region. It highlights critical aspects, such as the European industry’s supply chain, overview of the cost structure of cosmetics, and growing adoption of active ingredients in the cosmetic industry.

In addition, the report delivers in-depth information on key industry developments, such as mergers, partnerships, & acquisitions, new product launches, and the impact of COVID-19 on the market. Besides this, it also provides valuable insights into the industry dynamics, key trends, and outlooks. In addition to the factors mentioned above, the report encompasses several factors that have effectively contributed to the market's growth in recent years.

Competitive Landscape:

Some of the leading manufacturers capturing a large Europe cosmetics market share are opting for a wide range of business strategies, such as joint ventures, new product launches, acquisitions & mergers, partnerships, and business expansions to improve their product portfolios and production capacities, while strengthening their position in the Europe market. For example, Europe-based cosmetics firm flânerie skincare announced that it launched a new skincare lineup to expand its product range. The new range is said to be infused with enriching formulas and active ingredients to restore the skin's ideal pH level.

Key Industry Development:

November 2022: Kerastase, a L'Oreal S.A.-owned luxury hair care brand, announced the launch of Chroma Absolu, a brand-new range of seven at-home cosmetic products for user’s hair color treatments.


  • L'Oréal S.A. (France)

  • Unilever plc (U.K.)

  • The Procter & Gamble Company (U.S.)

  • The Estée Lauder Companies Inc. (U.S.)

  • Beiersdorf AG (Germany)

  • Shiseido Co., Ltd. (Japan)

  • Coty Inc. (U.S.)

  • Kao Corporation (Japan)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Amorepacific Corporation (South Korea)

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